While that still translates to thousands of people joining every year, eMarketer said, trends also point increasingly to users – presumably, fed up at a lack of results with their current platforms – switching from one service to another. Last year, analytics firm eMarketer projected the user growth of dating apps would soon slow from an estimated 6.5 per cent to 5.3 per cent, dropping even further to 2.3 per cent by 2022. And yet, online dating, with all its pitfalls, has become our generation’s default way of searching for new romantic and sexual partners.įor the first time since the dating-app boom hit in the mid-2010s, though, it appears the sector’s rapid growth is finally beginning to bottom out. Similar stories have played out in countless bedrooms over the past decade. “I didn’t need a reminder of a) the fact that I’m single, and b) I hadn’t connected with anyone that day.
The 36-year-old sports writer rejoined Hinge in September after a long period away from dating apps, but soon found the nightly ritual – in a word – “depressing.” For two months, John Chidley-Hill came home after his evening shift, turned off the lights, lay in bed and stared at his phone.
0 kommentar(er)
